Examine the Impact of Disaster on Hotel Revenue and Occupancy & Identify Strategies to Recovery

Abstract

Disasters, whether natural or man-made, significantly impact the hospitality industry by disrupting hotel operations, reducing occupancy rates, and diminishing revenue. This study examines the effects of disasters on hotel performance, focusing on revenue losses, occupancy declines, and the broader economic consequences. Through an analysis of case studies and industry data, this research identifies key trends in hotel recovery, emphasizing strategies such as dynamic pricing, marketing campaigns, government aid utilization, and resilience planning. The findings suggest that proactive disaster preparedness, flexible financial strategies, and community collaboration play crucial roles in accelerating recovery. Understanding these impacts and implementing effective recovery measures can help hotels build long-term resilience against future crises