Customer Experience for Corporate Social Business Development Towards Starbucks with Special Reference to Chennai City

Abstract

The confident experienced customer is a central part of a successful company. This is the acceptance of the Starbucks company customers are more appreciative of their service. This study simulated the rate of Starbucks coffee as a brand vital role in obtaining improved company performance, like sales. The customer is highly satisfied based on their experience to develop a relationship with Starbucks. The research was conducted in which primary data was collected from 150 people who had visited the Starbucks. This study concludes that Starbucks could substantially pay attention to the variables to have profitability in the market. The suggestions given in this study will improve the overall growth of the company. Finally, Starbucks is performing well in terms of performance and it is satisfactory.