Attitude And Penetration of M Marketing Among Adolescent in South Chennai

Abstract

This study aims to explore and examine the attitude towards and penetration of mobile marketing among adolescents in South Chennai. Mobile marketing is a cross-channel online marketing technique focused on reaching a specific audience on their smartphones, tablets, or any other related devices through a website, email, SMS and MMS, social media, or online application. It focuses on building relationships with users. An attitude is what one feels about something and is highly personalized. Penetration is what one thinks about after analyzing some literal and logical facts about it, and it is not highly personalized. Adolescents feel attracted to mobile marketing, and they are more aware of knowing all the trends and technologies and accepting them in their way of life.