Users’ Satisfaction with Design Strategies for Enhancing Customers’ Experience in Selected Restaurants in Lagos, Nigeria

Abstract

Restaurants are spaces that no longer exist for dining alone, but where people visit for pleasurable activities. The design of a restaurant plays a crucial role in creating a welcoming ambiance, optimizing functionality, and enhancing the dining experience. This study examined users’ satisfaction with design strategies for improving customers’ experience in selected restaurants in Lagos, Nigeria, to identify areas that require an uptrend toward developing viable eateries that meet users’ expectations in the study area. The study adopted both qualitative and quantitative research approaches. Data was gathered by observation from four selected restaurants and 676 patrons across the selected restaurants with a close-end structured questionnaire. The data was analysed by content analysis and with Statistical Product Service Solutions software. The results were presented descriptively with the use of tables and figures. The findings revealed that the users are largely affected by: lighting; walls, floors, and ceiling material selection; and colour design. The study recommends that designers create a pleasant atmosphere by prioritizing: effective lighting arrangements; thoughtful interior and exterior colour schemes; quality interior layouts; and carefully selecting finishing materials for walls, floors, and ceilings, to create an ambiance conducive to patrons’ comfort. The study findings are beneficial for improving users’ experience.