Areas of Application of Digital Marketing

Abstract

Despite the rapid increase in Internet users, the ease of access to the internet, the rapid growth of online trade, the increase in the funds allocated by enterprises for digital marketing activities every day, enterprises are faced with difficulties in finding qualified personnel who can manage their budget. Online exchange of products and services through marketing channels has recently become more relevant, enterprises have begun to pursue a more active policy in this area. In modern times, for the management of various online marketing channels, it is necessary to deeply study which channels are, which channel is used for what purpose, what features it has, to know which media channels are less harmful than benefit for the enterprise, to deeply study the differences between traditional and digital marketing.