The Effect of Brand Experience, Perceived Value in the Light of Consumer Loyalty and Purchase Intention: Case Study of LG Technology

Abstract

The purpose of this research is to the effect of brand experience and perceived value in the light of consumer loyalty and purchase in the area of LG technology. The research method of this research is quantitative and explanatory in nature, and the survey research method was used in it, and the information and data were obtained through the collection of questionnaires. 3 hypotheses have been tested based on the theoretical model obtained from the research literature. The research method of this research is quantitative and explanatory in nature, and the survey research method was used in it, and the information and data were obtained through the collection of questionnaires. 3 hypotheses have been tested based on the theoretical model obtained from the research literature. Case software Excel, SPSS, and Smart PLS are used for statistical analysis and hypothesis testing. Brand experience has a positive and significant effect on loyalty, a positive and significant effect on loyalty and perceived value has a positive and significant effect on loyalty, and loyalty has a positive and significant effect on purchase intention