The Role of Campaigns in Introducing Legislative Candidates to the People of West Sulawesi

Abstract

Indonesia is a democratic country where sovereignty is in the hands of the people as stated in Article 2 paragraph 1 of the 1945 Constitution. One of Indonesia's democratic ways is by holding elections. Elections are held to provide opportunities for the public to elect candidates according to the will of the people, including in selecting legislative candidates. Unfortunately, because West Sulawesi is quite large, it is not impossible that the people have not been able to recognize the existing legislative candidates, so that it is difficult to make a choice. In order to overcome this, there are allegations that the campaign can help the public to get to know the candidates. This is what gives impetus for researchers to conduct research on the role of campaigns in promoting legislative candidates in the people of West Sulawesi. The aim of the research is to find out whether or not the role given by the campaign in introducing candidates in West Sulawesi. The research method used is descriptive quantitative with data collection techniques through observation, interviews, documentation and distribution of questionnaires to 100 respondents selected by purposive sampling. The results of the research show that campaigns can help the public to provide encouragement in choosing certain candidates because campaigns provide information about candidates with various media, both online and offline. The research results also show that the role of the campaign in imparting knowledge of candidates to the community is as high as 55.2%.