Development of Madura Batik MSME Partnership Model Based on Customer Relationship Management

Abstract

Madura Batik's business is still not able to absorb as much labor as the agricultural sector and has not been able to contribute as much regional income as expected. Marketing problems that are only oriented towards high short-term sales volumes are less favorable in service businesses. This study aims to: (1). Map the performance of customer relationship management in Madura Batik MSMEs, (2). Formulate a partnership model for Madura Batik MSMEs based on customer relationship management. The analysis methods used are (1). Descriptive data analysis, (2). Strengthening the partnership model using interval scale indicators on five partnership models. In the development of the Madura Batik SME partnership model, it is known that the most important partner is the supplier where which is in line with the measurement of the weight of the core process of the SCOR model of Madura Batik SME supply chain management which is known that the procurement process is a priority. In the criteria for the formation of commitment and trust, it is known that Non-Opportunistic Behaviour has the highest weight that if partners trust each other, opportunistic behavior will be more difficult to occur and the partnering parties will not harm each other.