Factors Related to Age Influencing Customer Buying Behavior Towards Online Shopping

Abstract

Customers use their purchasing behavior to determine what they need, gather information, weigh their options, and ultimately decide what to buy. It is a sequence of decisions made by a buyer before they make a purchase, starting after they have shown a willingness to buy. The objective of research paper is to understand the influence of age factors on online shopping customers. The primary data is collected from five most populated cities (Ludhiana, Amritsar, Jalandhar, Patiala, Bathinda) of Punjab through self-structured questionnaire. The sample size is 1000 respondents and MANOVA is used to analyses the data. Results interpreted provides that age and buying behavior of customers are statically significant to each other. Thus we can say that age factors have an effect on buying behavior of online shopping customers