A Study on Entrepreneurial Decision-Making and Financial Literacy

Abstract

The complex link between financial literacy and entrepreneurial decision-making in the varied context of Indian entrepreneurship is examined in this study. The study identifies trends influencing financial literacy among entrepreneurs by looking at elements including cultural influences, regional economic variances, and restricted access to formal financial education. The study investigates how these business owners deal with socioeconomic, legal, and market aspects that affect their decision-making. Distinct trends are further compounded by sectored variances and regional inequities. To improve financial literacy, holistic financial education solutions such as focused programs, mentorship, technologically enabled tools, and easily available information are advised. Through implementation of these suggestions, interested parties may work together to support an educated and resilient entrepreneurial environment in India, which will have a favourable effect on enterprises' sustainability and success.