Brand Manipulation Techniques Employed by Marketers: Learning Organizational Strategies

Abstract

Brands work to achieve an advantage in the fiercely cutthroat world of contemporary business by grabbing consumers' attention and swaying their judgments. This study explores the complex world of brand-manipulation tactics used by advertisers, concentrating on the underlying organizational principles that direct their application. The present research offers light on the varied strategies used by marketing to alter consumer perceptions, emotions, and preferences by looking at a number of sectors and case studies. The study examines a variety of approaches, including emotional advertising, scarcity strategies, the use of societal proof, and cognitive bias exploitation.