Innovations In Campervans: The Future Of Travel And Tourism In Kerala

Abstract

India is a country with rich and varied heritage. A country where people live with different cultures and traditions. The world’s most populous nation where tourism brought wonderful opportunities. India as ‘Incredible India’ stands top as one among the oldest civilization in the world. A country where people can experience multicultural traditions and heritages. Special in its landscapes and festivals, the country differs in every aspect from place to place. India is the only land where the language spoken changes every few kilometers.  Though it is renowned for its ‘unity in diversity’. Kerala state popularly known as the “God’s own country” ranks within the top 15 must visited place in the country. As a land with lush green sceneries, tea plantations, hill stations, backwaters, aquatic spaces, lagoons, beaches and festivals, the state attracts more tourists. The domestic and foreign tourists are now visiting more places in Kerala and hence any innovations in tourism will determine the future space of tourism and allied businesses in Kerala. The most prominent among them is the new trend of trekking and tourism in motor vehicles. The van-life becomes a trendy pattern in Kerala as more youth bloggers and vloggers travel and report tourism spots and specialities in their own vehicles. The idea of campervans and caravan is the talk of the town and government of Kerala also introduced the concept of caravan tourism through its innovative project ‘Keravan Kerala’.