Export Propulsion System of Nepalese Garment Enterprises

Abstract

The paper aims to examine the external environment propulsion in trade as export marketing of Nepalese ready- made garments for market power.Thestudywasbasedon212respondents selected asjudgmental sampling andthedatawerecollectedthroughstructuredquestionnaire schedule using Six point Likert Scale. Descriptive and inferential analysis was done with the help of IBM SPSS Statistics Software. The research is descriptive and explanatory in nature. Frequencies, percentage, mean, correlation and regression analysis was done to reach the concrete results. Later, correlation and regression analysis were done to correlate the different six independent variables and credit risk management and to test the hypothesis.

The External Environment, Competitors, Marketing Strategies and Market Power are significantly correlated with the Export Marketing. There are various factors like similar characteristics and strength, these factors needs to be properly analyzed and implemented accordingly. The strategies to market are important to compete and also to export the garments without any barriers. The market power and its factors are very important to be understood and implemented by the Nepalese RMGs for the smooth export of garments produced. These factors are properly analyzed by the help of the survey done so that it will lead to the consequences and actions that can be taken to improve the export marketing of Nepalese ready-made garments in various scales of industries in Nepal competing with domestic as well as international competitors.