Exploring the Influence of Color Preference on Urban Vitality: A Review of the Role of Color in Regulating Pedestrian Streets

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Jijiang Zhang, Faziawati Abdul Aziz, Mohd Fabian Hasna

Abstract

This review paper investigates the impact of color preference on urban vitality, focusing on its role in shaping pedestrian streets. As vital components of vibrant urban areas, pedestrian streets significantly contribute to the well-being and quality of life for city dwellers. Color, as a prominent aesthetic element, has the potential to influence the experience and perception of these streets. Through a comprehensive analysis of existing research and case studies, this paper aims to provide a thorough understanding of how color affects pedestrian behavior, social interactions, and overall urban vitality. The review explores the cultural and psychological aspects of color preference, its relation to street aesthetics, and practical implications for urban design. The findings highlight that a deliberate use of color in pedestrian street design enhances attractiveness, liveliness, and a sense of place, thereby promoting urban vitality. The paper concludes by emphasizing the significance of considering color as a key factor in urban planning and design to create vibrant pedestrian-oriented urban spaces. Future research directions are also discussed.

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