A Study on Social Media Usage and Behavioral Patterns of Gen Y And Gen Z in Social Media

Abstract

Social media has become essential for modern communication, allowing people to communicate locally and globally. This form of communication is growing rapidly in modern culture. Thus, social media has a major impact on modern life and human conduct.Therefore, a study is done to determine how social networking sites affect different age cohorts' behaviour. The study examined changes in daily living behaviours, including consumerism, education, social connections, leisure activities, and others. A structured questionnaire was used to interview participants of various ages to achieve this goal. According to scholarly research, in modern lifestyles, people expect to choose their reading material and quickly contribute to important evidence and ideas. It was decided that social media's increased reciprocal relationships through quick contact were laying the groundwork for attention. The emphasis has caused Generation Y and Generation Z to develop certain behaviours, leading to the abandoning of traditional lives.