Bibliometric Analysis of Green Marketing for a Period of 20 Years

Abstract

Global warming is one of the serious problems facing the world today. It is the responsibility of all nations to reduce it. In order to reduce global warming and limit the effects of it on humans, the United Nations framed the Sustainable Development Goals (SDG), where all nations have to develop laws to protect the environment as well as implement these laws to maintain sustainability. Due to this reason, many industries have started practicing green marketing in order to meet the regulations laid down by governments. The main purpose of this study is to know the research work that was done in this field and also to know the countries and authors who contributed more to this field. In this study, 849 articles that are available in the Scopus database are considered and analysed using VOS Viewer and R Studio. The results of the study show that there has been significant growth in green marketing over the years, and green marketing is also gaining more importance.