The Role, Application And Critical Issues Of Artificial Intelligence In Digital Marketing

Abstract

The application of artificial intelligence (AI) has a great deal of promise in the realm of marketing. It helps to increase the amount of data and information that is readily available, it enhances the ability of software to process enormous volumes of data, and it makes it simpler to develop sophisticated and original algorithmic solutions. The emergence of AI is changing the relationship between users and brands. How this technology is used depends heavily on the nature of the business and the website being used. Now, more than ever, marketers can give their full attention to satisfying their clients' needs. They are able to swiftly determine what material to target customers with when they use AI, and the data collected and provided by its algorithms allow them to choose the most effective channel for reaching those customers at any given time. Users are more likely to make a purchase when they have their experience tailored to them using artificial intelligence. Using AI methods, we can also gauge the success of our rivals' initiatives by learning what their customers were hoping to see from them. Machine learning (ML) is a subfield of AI that teaches computers to learn from data without being explicitly programmed to do so. When applied to the process of marketing, artificial intelligence enables marketers to process and analyze vast volumes of data to quickly collect fundamental information and analyze it to satisfy the needs of customers in a short amount of time. In addition, management needs to successfully acquire customers in order to support the return on investment and maintain client loyalty. The fact that the business environment is becoming increasingly complex, competitive, and dynamic as a result of the proliferation of various internet technologies such as Web 2.0 and so on is an additional essential element that attempts to employ artificial intelligence in the process of marketing products. Businesses must therefore not only produce and improvise, but also recognize and comprehend the demands and wants of their clients. Products that go above and beyond in meeting those specifications.