ClimaStyle: Online Destination for Fashionable Weather-Driven Attire

Abstract

The research paper focuses on online clothing shopping and its challenges in the context of technology, climate change, and consumer behavior. The main problem discussed is how online shoppers struggle to find comfortable and weather-appropriate clothing due to unpredictable weather patterns caused by climate change. The main goal of this study is to propose a solution, a website that gives clothing recommendations based on weather and location. This solution aims to make online shopping more satisfying, boost brand reputation, and increase retailer profits. The results show that consumers are interested in weather-based clothing suggestions, leading to higher engagement and revenue for online clothing stores. The user-friendly system can adapt to different retailers and clothing options. However, the success of this solution relies on ongoing improvements and user feedback. Customization options for retailers are also essential. This research offers a practical solution to the challenge of finding weather-appropriate clothing online. The proposed system can enhance the online shopping experience and has the potential to become a competitive advantage in the e-commerce industry as climate-related clothing preferences gain importance.