Impact of Demographic Factors of Customers on the Digital Marketing Strategy of Homestays in Uttarakhand

Abstract

This paper aims to know about the impact of demographic factors on the digital marketing strategy of homestays in Uttarakhand. In this paper, we are taking two factors related to digital marketing The first factor is social media platforms and the second is digital marketing tools. In this research, we are taking 250 sample sizes from all over the Uttarakhand homestay and the sample size was collected from the customers of the homestay who had lived at least one day in a homestay in Uttarakhand. After collecting the data, we are using SPSS software to analyse the data. In this research paper, we found that demographic factors and gender have no significant impact on the factors of digital marketing strategy as well as age, marital status, qualification, and occupation All factors have a significant impact on the digital marketing strategy of Uttarakhand homestays.