Enhancing Predictive Analytics with AI and ML: A Comprehensive Review

Abstract

Artificial Intelligence (AI) and Machine Learning (ML) has become the hot topic of the decade. It has successfully enabled itself to be omnipresent. Akin to other fields of technology and science, AI-ML has a tremendous implication in Data Analytics and Statistics. The tasks which could take days for Statisticians and Data Analysts can now be done in the fraction of the time. This literature review aims to provide a thorough and inclusive overview of the integration of AI-ML techniques within the field of predictive analytics. This review encompasses studies published within the time frame of 2010 to 2021. The primary objective of these studies is to comprehensively analyse the several methodologies, applications, and challenges related to the utilisation of artificial intelligence (AI) and machine learning (ML) techniques for predictive analytics.