Internet Marketing in Manufacturing Businesses; Proposed Model Regarding the Growth of Markets

Abstract

Today, electronic commerce opens a new era and virtually rewrites history. Numerous formerly unexpected sectors are rising over the internet thanks to information technologies. We can do all our transactions online, from ordering to payment. In such an environment, consumers are empowered and informed; producers can spread one-to-one marketing worldwide and rapidly reach a global market. Furthermore, the internet creates a new cultural potential. Consumers' habits are changing, and manufacturers are developing new techniques. If a general evaluation is made, the internet is a distribution channel that spreads to the remotest corners through the lines it creates. Consequently, this study surveyed food manufacturers operating in Istanbul. According to the research results, there is a significant relationship between the market share of food manufacturers in Istanbul and online advertising, online sales, online after-sales services, market research, and purchasing services.