A detailed case study survey on Indian market strategy for the prepress unit

Abstract

The printing and packaging industry represents the growth of the nation in the international market, while the Indian economy is rapidly increasing with respect to the packaging sector of India. The actual current situation of the packaging market is really strong, with more than 5 million printing presses. But quality does not depend on quantity; this is because quantity represents production instead of quality. This particular survey researches an alarming situation about the worst quality production of printing presses. The survey concluded with the opinions of Indian printing employees who are working in the prepress unit, and a sample of the survey was conducted at the Indian presses. This survey gives information regarding the conditions of the Indian prepress unit, which is the initial stage of printing and packaging companies, and how Indian market performance is increasing through technical advancements. From the same perspective, skilled workers play a vital role in quality production.