Investors Perception Towards Commodity Market With Reference To Coimbatore District

Abstract

In Modern days, the field of investment is becoming more dynamic than olden days. International and National factors are growing rapidly that change the values of specific Investments. The aim of the study is to examine the investors awareness towards commodity market and to identify various factors influencing commodity trading and to understand the most preferred commodities by the investors in commodity trading. The research found out four factors that is trading frequency habits, goal of an investors, literacy awareness level and emotional risk tolerance. The study adopted descriptive research design, by collecting data from 720 respondents by using questionnaire. Collected data were analyzed with the help of percentage analysis and statistical package for social science (SPSS) and the hypothesis were tested using anova. Further it is found from the study that majority of the respondents strongly prefer to invest in the commodity Gold, Crude Oil, Silver, Natural Gas, Aluminum and Least Preferred Commodities are Zinc, Copper, Lead Investments in commodity trading are increasing nowadays in metro and urban area.