A Study On End User Trends In Online Shopping With Special Reference To Chennai

Abstract

One of the most significant changes in online shopping behavior is the rise of mobile shopping. Online shopping has grown significantly in recent years, particularly during the COVID-19 pandemic. Studies have examined the behavior of consumers in various dimensions to understand their perceptions of online shopping behavior. The study found that perceived benefits, ease of use, enjoyment, and social influence have a positive impact on consumers' intention to buy online. However, gender and payment mode did not have a significant moderating role in the study. The research method followed is descriptive research. The data was collected through a questionnaire and the sample size was 213. The convenience sampling method is adopted in the study to collect data. The samples were collected from the general public. The major finding from this research is that factors such as perceived benefits, ease of use, enjoyment, and social influence positively impact consumers' intention to buy online, while gender and payment mode did not have a significant role. These insights can help businesses and e-traders to improve their practices and guide future research.