Impact of Online Distribution Systems of Room Reservations on Hotel Revenue: A study of Selected Hotels of Delhi (NCR)

Abstract

This study explored the impact of online distribution systems (ODS) on the revenue of selected hotels in Delhi (NCR). Data were collected from 112 hotel managers representing 56 star-rated hotels in the region. A survey questionnaire assessed various attributes of ODS and their effect on hotel revenue. After conducting exploratory factor analysis (EFA), nine underlying factors were identified. A multiple regression analysis was then performed to determine the impact of these factors on hotel revenue. The results indicated that five out of the nine factors, namely user-friendliness, ease of access, time-saving efficiency, payment security, and discounts/offers, were found to significantly impact hotel revenue. These findings provide valuable insights for hotel management and the ODS industry, emphasizing the importance of specific attributes in driving revenue growth. Hotel managers can use this information to enhance their online distribution strategies and potentially increase revenue and guest satisfaction.