Customers' Perceptions of LIC: An Empirical Study on Chennai City

Abstract

The current study is commenced to realize the customers’ perception level of Life Insurance Corporation in Chennai city. The research will be helpful to finding out the perception level of the customers to selection of life insurance products.  First and foremost, in his life is to obtain him/her so the life insurance helps a lot. At present there are several insurance companies, and the public limited companies are the top invest to make protection of the amount and the life of a person. Insurance companies play a part of a crucial role in the prosperity of human well-being by offering protection to millions of people alongside life risks such as indeterminate death or accident. Data was collected with the help of well-defined questionnaire. The statistical technique has been used for the analysis are descriptive and percentage analysis.