A Study of Online Marketing Practices with Economic Analysis and Its Impact on Tourism and Hotel Industry

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Deekshitha, Vivek Mishra, J. Jeffin Gracewell, Venugopal Janaswamy, Manoj Kumar Mishra

Abstract

The economic analysis of online marketing practices and their impact on the tourism and hotel industries is a comprehensive study that examines how digital marketing strategies influence the financial aspects of these sectors. Online marketing practices have become a crucial component of the business strategy for hotels and tourism organizations, with significant economic implications. This paper aims to provide an economical analysis of the Economic impact of online marketing practices on the tourism and hotel industries, including a discussion of its benefits, challenges, and potential future developments.

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