Digital Banking Services Adoption and its Determinants in the Middle Eastregion

Abstract

The financial services sector in the Middle East area has experienced a significant transformation, characterized by a prominent transition towards digital banking services. The objective of this article is to offer a theoretical analysis of digital banking in the Middle East region through the integration of the TPB Model. Additionally, it aims to identify the factors that influence the acceptance of digital banking services in the Middle East region. This study constructed a conceptual framework by combining the Theory of Planned Behaviour (TPB) with perceived ease of use, security, and complexity. The findingssuggested that there is a need to examine the uptake of digital banking among users of Middle Eastern banks, as it is considered an innovative service.This research provides significant insights for financial institutions, governments, and industry stakeholders who are interested in understanding the intricate dynamics of digital banking adoption in the Middle East, as the region aims to establish itself as a centre for digital innovation in the financial sector. Gaining a comprehensive understanding of the intricacies surrounding the factors that influence adoption can provide valuable insights into devising effective approaches to expedite the acceptance and use of digital banking services. This, in turn, can facilitate the advancement of financial inclusion efforts and contribute to the stimulation of economic growth within the region.