Determinants to Prefer Solar Products by The Customers and Problems Faced by Them.

Abstract

This study primary focuses on understanding problems and factors influencing the solar energy in Erode district. Solar energy one of the most promising forms of renewable energy can be harnessed in two principal ways. Majority of Indians still use traditional fuels such as dried cow dung, agricultural waste and fire wood as cooking fuel. These forms of fuels are inefficient sources of energy, as its burning releases high levels of smokes, particulate matter. It is obvious that solar products are the products which can carry out the energy demand accomplishment aim. It has also been understood that solar products need awareness among the consumers but how should it be promoted, how should it be made available for all the consumers or for consumers at mass level, how should solar products be advertised, how should it get attention in the market in comparison to others products? These are few questions which have significant impact on solar products. The answers to all of these questions can be met by one of the marketing management’s core concept i.e. “Marketing Strategy”. Marketing strategy is defined as, “A business' overall game plan for reaching people and turning them into customers of the product or service that the business provides”.