Impact of Organized Retail Sector on Unorganized Retail Sector in India

Abstract

This research paper delves into the complex relationship between the organized and unorganized retail sectors in India, focusing on their coexistence and the impact of the former on the latter. Through a comprehensive analysis, the study reveals that the organized retail sector does indeed have an adverse impact on unorganized retail businesses. Respondents, primarily comprising unorganized retailers, report challenges in profitability, customer footfall, product offerings, and overall business growth. However, the research uncovers a promising aspect – the willingness of unorganized retailers to embrace specific measures to mitigate this impact. They express readiness to adopt technology, collaborate with peers, diversify product offerings, and enhance the overall shopping experience. These proactive measures hold the potential to empower unorganized retailers to compete effectively and coexist with organized retail.