Leveraging Sustainability Communication for Crisis Resilience and Leadership Transformation in Emerging Markets

Abstract

This study investigates how sustainability communication drives crisis resilience and leadership transformation in emerging markets. The quantitative data were analyzed using regression to analyze the relationships among the variables. The regression results reveal that sustainability communication showed a significant positive influence on crisis resilience highlighting its role in translating into effective crisis response and adaptive leadership capacity. Additionally, sustainability communication significantly impacted both Crisis Resilience and Leadership Transformation thereby underscoring the synergistic relationship between leadership evolution, resilience building and long-term organizational stability. The result also showed that sustainability communication variables in the study collectively explained 54.2% of the variance in crisis resilience and 51.6% in leadership transformation. The study provides valuable insights for leaders and policymakers in emerging markets seeking to build crisis ready and sustainability driven organizations.